Publication plan;

Title: louder!

Positioning Statement:

Frequency of publication: Weekly

Price: £2.50

Distribution: supermarkets, news agents, HMV

Rationale:  the approach of the magazine is going to be from both a music journalist and fans perspective. There will be interviews and reviews from a fans point of view and a music journalist.

Style: the style of the magazine will be informal and it will use slang to relate with the target audience in a similar style to NME. The target audience will be from 14-25.
The main feature of my front cover will be images however it will still have cover lines.

Regular Content:
editors letter
fan letters
gig reviews
gig pictures
music charts –top 10
music downloads
album reviews
posters
competitions
interviews
new music
gigs

Feature Content:
Reviews of Glastonbury
Interview with All Time Low
Review of all time low’s new album
Reviews of Reading/Leeds
Interview with the stone roses
history of indie
greatest live bands – voted by readers/fans
20 top indie bands...

House Style:

Coverlines:  Century Gothic

Headlines:  Arial Rounded MT Bold, 

Standfirst: Arial Unicode MS, 13pt

Captions:  Arial Unicode MS 9pt

Features first paragraph: Drop Capital, Algerian, 3 lines deep

News first paragraph: first ¾ words bold or capitals

Body Text:  Calibri 12pt

Colour Scheme: blue, black, white

My Questionnaire;

Questionnaire

       
     1. Are you male or female

     2.     How old are you?

14-18        19-22          25+

     3.    Who is your favourite indie band or singer?

____________________________________
  

     4.     What Music Magazines do you buy/read?

____________________________________

     5.     What is your favourite colour?
____________________________________

     6.     What do you most like to read about in magazines?

Gig Reviews

New Music

Interviews
New Bands

      7.     How often do you buy magazines?

Weekly

Fortnightly

Monthly

Quarterly

     8.     List 5 words that you associate with the indie genre?

______________________________________

     9.     How much would you pay for the magazine?

£2.00

£3.00

£3.50

     10.  What mood would you want the magazine to have?

Happy

Aggressive

Calm

     11.                        What do you like most about music magazines?

Free Posters

Free CDs

Badges

Other

     12.  How many pages do you think music magazines should have?

____________________________

   

     13.   What questions would you ask your favourite band/singer?

_________________________________________

Analysis of Questionnaire Results;

Question 1 -Gender

From looking at these results i can see that three quarters of the people i asked were female. When designing my music magazine i can use this for my target audience. 

Question 2 – Age

I can tell that the majority of people I asked were aged between 14 and 18, therefore this could be my target audience for my music magazine.

Question 3 – who is your favourite band/singer?

from looking at these results i could see that ‘All Time Low’ was a popular band with the people that i asked, with ‘Paramore’ and ‘Mumford and sons’ come close second. The most popular band will be featured on my music magazine.

Question 4 – What Music Magazines do you buy/read?

By looking at this chart i can see that NME and Kerrang! were the most popular magazines to read because they were both mentioned 12 times by the people i asked. 

Question 5 – Favourite Colour

From these results i can see that blue was the most popular colour because 6 out of 20 people said this was their favourite colour, i will consider this as part of my colour scheme for my music magazine.

Question 6 – What do you most like to read about in magazines?

I can see that gig reviews and new music were the  most popular things to read about in music magazines, the least popular thing to read about was new bands, therefore in my magazine i will include gig reviews and new music.

 

Question 7 – How often do you buy magazines?

The majority of people i asked bought magazines fortnightly, however no one bought magazines quarterly so i won’t consider this when decided the frequency of my music magazine.

Question 8 – Words associated with the indie genre

In my questionnaire i asked them what words they would associate with the indie genre, some of the words that they said were ‘brown, yellow, red, Q, acoustic, good, orange, NME, rock, style, awesome and happy’ i think these words represent indie well and has given me some ideas of names for my magazine. 

Question 9- How much would you pay for the magazine?

From these results i can see that 18 people out of 20 would pay around £3.00 for a magazine.
Question 10 – what mood would you want the magazine to have?

I asked 20 people what mood they would like the magazine to have, i gave them 3 options: Happy, Aggressive and Calm.  I found that 16 out of 20 people wanted the mood to be Happy, 1 out of 20 people wanted the mood to be Aggressive and 3 people out of 20 wanted the mood to be calm. Therefore i can see that ‘Happy’ was the most popular mood.

Question 11 – What do you like most about music magazines?

Looking at these results  i can see that the people i asked prefer to get free CD’s with their music magazines closely followed by free posters of their favourite bands/singers. the least popular option was badges therefore i will not include them in my magazine.

Question 12 – How many pages do you think music magazines should have?

I asked 20 people how many pages they think music magazines should have, 7 out of 20 people said that they should have around 60 pages, similar to Kerrang!, whereas only a few people thought they should have up to 70 pages.

Analysis of Double Page Spread Article:

Analysis of Professional Magazine Contents Page;

Analysis of Professional Magazine Covers;

Initial Plans For My Magazine;

I have decided that the price I will charge for my magazine is £2.50 because I think it is a reasonable price, the frequency of publication will be weekly. The average issue size will be around 60 pages as that is similar to the magazines that I have researched. The regular content of my magazine will be Gig reviews, new music/bands and posters ect. The main feature will be an interview of an up & coming new local band.