Publication plan;

Title: louder!

Positioning Statement:

Frequency of publication: Weekly

Price: £2.50

Distribution: supermarkets, news agents, HMV

Rationale:  the approach of the magazine is going to be from both a music journalist and fans perspective. There will be interviews and reviews from a fans point of view and a music journalist.

Style: the style of the magazine will be informal and it will use slang to relate with the target audience in a similar style to NME. The target audience will be from 14-25.
The main feature of my front cover will be images however it will still have cover lines.

Regular Content:
editors letter
fan letters
gig reviews
gig pictures
music charts –top 10
music downloads
album reviews
posters
competitions
interviews
new music
gigs

Feature Content:
Reviews of Glastonbury
Interview with All Time Low
Review of all time low’s new album
Reviews of Reading/Leeds
Interview with the stone roses
history of indie
greatest live bands – voted by readers/fans
20 top indie bands...

House Style:

Coverlines:  Century Gothic

Headlines:  Arial Rounded MT Bold, 

Standfirst: Arial Unicode MS, 13pt

Captions:  Arial Unicode MS 9pt

Features first paragraph: Drop Capital, Algerian, 3 lines deep

News first paragraph: first ¾ words bold or capitals

Body Text:  Calibri 12pt

Colour Scheme: blue, black, white