Publication plan;

Title: louder!

Positioning Statement:

Frequency of publication: Weekly

Price: £2.50

Distribution: supermarkets, news agents, HMV

Rationale:  the approach of the magazine is going to be from both a music journalist and fans perspective. There will be interviews and reviews from a fans point of view and a music journalist.

Style: the style of the magazine will be informal and it will use slang to relate with the target audience in a similar style to NME. The target audience will be from 14-25.
The main feature of my front cover will be images however it will still have cover lines.

Regular Content:
editors letter
fan letters
gig reviews
gig pictures
music charts –top 10
music downloads
album reviews
posters
competitions
interviews
new music
gigs

Feature Content:
Reviews of Glastonbury
Interview with All Time Low
Review of all time low’s new album
Reviews of Reading/Leeds
Interview with the stone roses
history of indie
greatest live bands – voted by readers/fans
20 top indie bands...

House Style:

Coverlines:  Century Gothic

Headlines:  Arial Rounded MT Bold, 

Standfirst: Arial Unicode MS, 13pt

Captions:  Arial Unicode MS 9pt

Features first paragraph: Drop Capital, Algerian, 3 lines deep

News first paragraph: first ¾ words bold or capitals

Body Text:  Calibri 12pt

Colour Scheme: blue, black, white

My Questionnaire;

Questionnaire

       
     1. Are you male or female

     2.     How old are you?

14-18        19-22          25+

     3.    Who is your favourite indie band or singer?

____________________________________
  

     4.     What Music Magazines do you buy/read?

____________________________________

     5.     What is your favourite colour?
____________________________________

     6.     What do you most like to read about in magazines?

Gig Reviews

New Music

Interviews
New Bands

      7.     How often do you buy magazines?

Weekly

Fortnightly

Monthly

Quarterly

     8.     List 5 words that you associate with the indie genre?

______________________________________

     9.     How much would you pay for the magazine?

£2.00

£3.00

£3.50

     10.  What mood would you want the magazine to have?

Happy

Aggressive

Calm

     11.                        What do you like most about music magazines?

Free Posters

Free CDs

Badges

Other

     12.  How many pages do you think music magazines should have?

____________________________

   

     13.   What questions would you ask your favourite band/singer?

_________________________________________